Thursday, December 30, 2010

The Psychology of Education

On the need for an individualistic educational psychology emphasizing on the central role of the learner
Education and psychology are related in more than just one way and the psychology of education could be related to educational principles in psychology or how education as a discipline is taught within psychology as a subject and how these two disciplines merge. This is primarily the focus of educational psychology which studies how human learning occurs, what ways of teaching are most effective, what different methods should be used to teach gifted or disabled children and how principles of psychology could help in the study of schools as social systems.
Psychological education would be completely focused on learning methods as structured or imparted according to psychological and individual needs of the students. Education would differ according to culture, values, attitudes, social systems, mindset and all these factors are important in the study of education in psychology.
Educational psychology is the application of psychological objectives within educational systems and psychological education as I distinguish here is application of educational objectives in psychological processes. The first focus of using psychology in education is more general and the second approach of using education in psychology is more individualistic. However as far as present study of educational approach to psychology is concerned, there is no difference between individualistic educational psychology and general educational psychology and all interrelationships between psychology and education are considered within the broad discipline of educational psychology.
However a distinction between the more general educational psychology and more specific psychological or individualistic education could help in understanding the nuances of individualistic study and give a subjective dimension to the study of psychology in education. This could also help in making learning systems more student based and according to the needs of culture, society, individual or personal factors. This sort of study with a focus on personal/psychological aspects of learning is not just about social objectives and objectives within educational systems but also about personal goals and objectives and the psychological processes involved in learning. There has to be a clearer demarcation between education in psychology as a general study and individualistic education in psychology as a more specific and subjective discipline.
As of now educational psychology encompasses a wide range of issues and topics including the use of technology and its relation to psychology, learning techniques and instructional design. It also considers the social, cognitive, behavioural dimensions of learning but it would be necessary to make education more personal and individualistic through a special branch with a psychological focus on education so that individual needs are considered. There could be two ways in which this branch of knowledge could evolve - either by strengthening psychological education or individualistic approach to the psychology of education or by having two distinct branches of general educational psychology and individualistic educational psychology.
As in client centered approach to psychology, a psychology of education should also include further research that would highlight the need for individualistic dimensions in learning. Learning psychology is the use of psychological theories for example that of Jean Piaget and Kohler in the study of learning techniques, especially among children. I have already discussed Piaget but briefly Piaget's theory higlights different stages of learning in children and Kohler suggested that learning occurs by sudden comprehension or understanding, however I will not go further into learning theories here. Whereas the focus of educational psychology is on learning techniques per se and the role of the learner is considered only secondary, a branch of individualistic psychology in education could help in emphasizing the role of the learner considering not just their disabilities or giftedness but also their personality patterns. This focus on personality patterns brings out the central role of understanding psychology in educational systems.
Educational psychology studies both the personal approaches to education as in giftedness, disability, learning theories applied to children and adults, and the more general objective approaches to learning as the role of schools as social or cultural systems.
The psychology of education could include the following branches:
General Educational Psychology
1. Learning Systems - As studied from individualistic learning perspectives and generalized learning perspectives, a discussion of the different theories, practices and systems or techniques of learning is an integral part of educational psychology and especially central to general educational psychology.
2. Social Systems - The use of education in social, cultural and economic systems could be considered within the psychological context and this relates to the role of education in society.
Individualistic Educational Psychology
1. Learning Systems - Learning techniques and systems or methods will have to be in accordance with the needs of the children or adult participants and according to skills of the teachers. Needs vary according to personal traits and abilities and individual needs will have to be considered during the learning process.
2. Social Systems - Individual learning psychology will have to be studied according to specific social and cultural backgrounds of the learners and thus a more subjective study of learning approaches and centralized role of the individual in the learning process considering their social, cultural or intellectual background will have to be considered.

Educational Problem Solving

Abstract
This article introduces the educational solutions module of the world's most recent personal and professional problem solving site, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway.
Introduction
The aim of this article is to introduce to the world the educational solutions module of the world's most recent personal and professional problem solving site. The article is addressed to those readers who may have an educational problem bogging them and who may therefore be looking for a way out of their predicament. The reader may be a parent, child, or student.
It is a common fact of life that we all have problems and that we are often frustrated or we tend to lash out because of our inability to find accessible and reliable information about our problems. This specialist site fills this need - as our pragmatic friend for solving our educational problems.
To be of the greatest use to people a problem solving site must combine pragmatic discussions of their personal or professional problem with merchant products that provide more detailed information. Typically, the web site will provide free information in the form of news, articles, and advice, which direct the visitor on what to do to solve her problems. Complementing this, the web site will also provide merchant products which discuss in detail how the visitor can go about resolving her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site - and so is the world's most recent personal and professional problem solving site and its specialist sites.
The approach that we have adopted below is to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.
Competitive Offerings
The following are the top educational sites on the Internet, along with their offerings.
US Department of Education. It defines the US education policy and provides information on financial aid, educational research and statistics, grants and contracts, and teaching and learning resources.
Educational Testing Service. It provides a range of test resources.
FunBrain.com. It provides educational games for K-8 kids.
PrimaryGames.com. It provides fun learning tools and games for kids.
GEM. It provides educational resources such as lesson plans and other teaching and learning resources.
Education World. It provides advice on lesson plans, professional development, and technology integration.
NASA Education Enterprise. It provides educational materials and information relating to space exploration.
Spartacus Educational. It is a British online encyclopedia that focuses on historical topics.
Department for Education and Skills. It is a UK government department site that offers information and advice on various educational and skills topics.
Times Educational Supplement. It offers teaching news, teaching & educational resources, and active forums to help UK teachers.
All these sites are useful in the domains that they cover. Their main limitations are as follows:
1. They tend to cover only a very narrow segment of the educational market.
2. They do not take as their starting point the daily educational needs of the typical family.
3. They lack a problem focus; i.e., they do not formulate the typical learning and educational problems that pupils, students, and parents face on a daily basis.
4. As a result of the preceding point, the solutions offered are not as incisive (i.e. as problem-centred) as they could be.
5. They do not offer merchant products that deepen the visitor's understanding of her problem and of the consequent solutions.
The educational solutions module of the world's most recent personal and professional problem solving site addresses these problems by targeting a multiplicity of market segments, adopting a customer profile that fits the typical education-pursuing family, considering the specific needs or problems that this family may face, offering incisive (problem-centred) solutions to the various problems, and offering a range of merchant products that deepen the visitor's appreciation of her problems and of the solutions that are applicable to them.
Customer Profile
The customer profile or target visitor characteristics of the educational solutions module is the same as for all specialist sites of the world's most recent personal and professional problem solving site. The site has been designed to meet the needs of visitors who have an educational problem bogging them. It is designed for both males and females, even though it is often convenient to refer to just one sex when writing.
This visitor uses search engines to research information about her personal or professional problem, with the intention of finding solutions to it. The visitor is serious about solving her problem and is therefore willing to buy products that help her to achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which ones to acquire. This information will help her to apply her finances economically, and hence avoid wasting money.
The visitor will want a money-back guarantee so that if a product does not live up to expectations or if she were misled into buying a product she can get a refund. Such a guarantee absolves her of purchase risks.
The visitor is intelligent (without necessarily being a genius), educated (without necessarily being a PhD), computer literate (without necessarily being a computer guru), and money-minded (without necessarily being a freebie hunter or an unemployed person). This of course does not mean that freebie hunters or unemployed persons cannot gain a thing from the site. To the contrary, there is a great deal of free information on the site. Just that it is hard to see how anyone can gain the full benefits of the site without buying products.
The visitor wants high quality information products (usually in digital form) and wants to pay the cheapest price for these (without paying so much emphasis on price that she compromises quality). The visitor also wants free bonus offers that are attached to the purchased goods.
The visitor is self-reliant and can cope on her own by reading, digesting, and applying advice about her problem until she solves it or discovers that she needs help from a professional, at which point her acquired knowledge will help her to reduce her consulting fees. As a result of the knowledge gained, the visitor will be able to assess consultants in order to avoid incompetent or fraudulent ones.
Problem-Centred Solutions
Our free solutions are organised in the form of pragmatic articles that are written by top experts. Each article addresses a specific daily problem, but does not go into detail. It explains the problem and tells the visitor what she must do to solve her problem. However, it does not tell the visitor how she must solve it - this is too much for an article. To find out about the how, the visitor must buy a product (usually an e-book or e-book set) that goes into greater depth.
The set of educational articles that we have chosen, to provide initial solution to a visitor's problem are as follows:
Signs of a Gifted Child - Informs parents on how to identify whether or not their children are gifted.
Essential Parenting Lessons for Enriching Your Child's Education - Teaches parents how to enhance their child's education.
Using Positive Affirmations to Be a Better Student - Teaches students how to use positive affirmations to improve their performance.
They Are Just Afraid of Writing - Teaches writing skills to students
How Can Parents Encourage Their Children to Read? - Shows parents how they can improve their children's reading skills.
Test Preparation Tutoring - Discusses the topic of tutoring students to prepare for tests or exams.
Test Taking Strategies - Discusses various strategies for taking and passing tests or exams
Playing and Winning the Scholarship Game - Describes how to win scholarships.
How to Get a Scholarship to a UK University - Describes how to win scholarships to a UK university.
Saving Money for College - Instructs students on how they can save money in preparation for college.
Student Loans: When Your Educational Dreams Can't Compete with the Cost - Explains to students the benefits of a student loan.
Education Loans Can Fund a Higher Degree to Boost Your Career - Also explains to students the benefits of a student loan.
The Secret to US Department of Education Loans - Teaches students how to get a US DoE loan to finance their higher education.
Student Loan Consolidation - Save Money, Pay Less, Spend More - Explains to graduates how to make use of loan consolidation to reduce their student loan repayments.
Higher Education: Finding the Right College for You - Explains to students how to find the right college or university for their higher education studies.
Mobile Learning - An Alternative Worth Considering - Explains the concept of mobile learning and its place in education.
Online Degrees - Is Online Education Right for You? - Analyses the merits of online learning as compared to traditional learning.
An Online College Education Overview - Reviews the whole concept of online learning.
Finding the Right Quotation for Your Paper or Speech Online - Shows writers and speakers how to find the right quotation to use in their writings or speeches.
Collaboration: An Important Leadership Development Skill - Explores the useful concept of collaboration and its role in leadership development.
At the end of each article is a list of merchant products that supplement the article's content. A link is also included for accessing the educational product catalogue.
Target Markets and Product Offerings
Now let us turn to the target markets and their associated product offerings. We have positioned the segments to address the various needs of a visitor over a period of time, and at any given time a customer may belong to one or more of the market segments. There are three general classes of products offered: ClickBank products, Google products, and eBay products. Google and eBay products are presented on each page of the site. ClickBank products are grouped into product categories that match the target markets. These categories and their markets are as follows.
Children and Parenting. This consists of visitors who want parenting solutions for improving their children's upbringing. Their needs are met through the Children and Parenting section of the educational product catalogue.
Difficult Admissions. This consists of visitors who want to learn how to get admission into top universities. Their needs are met through the Difficult Admissions section of the educational product catalogue.
Esoteric Needs. This consists of visitors with unusual needs. Their needs are met through the Esoteric Needs section of the educational product catalogue.
Financial Aid. This consists of visitors looking for scholarships, grants, or loans. Their needs are met through the Financial Aid section of the educational product catalogue.
Leadership Skills. This consists of visitors looking to develop their leadership skills. Their needs are met through the Leadership Skills section of the educational product catalogue.
Learning. This consists of visitors who want to improve their learning ability. Their needs are met through the Learning section of the educational product catalogue.
Mental Speed. This consists of visitors who want to explode their mental speed. Their needs are met through the Mental Speed section of the educational product catalogue.
Positive Affirmations. This consists of visitors who want to transform their negative dispositions into a positive mindset in order to improve their performance. Their needs are met through the Positive Affirmations section of the educational product catalogue.
Speaking. This consists of visitors looking to improve their speaking skills. Their needs are met through the Speaking section of the educational product catalogue.
Tests and Exams. This consists of visitors looking to master exam technique. Their needs are met through the Tests and Exams section of the educational product catalogue.
Writing. This consists of visitors looking to improve their writing skills. Their needs are met through the Writing section of the educational product catalogue.
Usability Considerations
Usability has been enhanced to make it easy for the visitor to find solutions to her problem, by following these steps:
1. The first thing the visitor sees are a set of articles whose titles represent the specific problem area they address. The articles are accessed from the Educational Problem Solving menu of the navigation bar to the left of the screen or from the Educational Problem Solving main page. By scanning these articles the visitor can identify whether or not her problem is covered. If not the visitor can check the educational product catalogue through the Product Catalogues menu of the same navigation bar, to see whether a product exists that answers her query. If she finds nothing she knows that her problem is not addressed. She can proceed to the Related Sites pages, which are accessible from the left navigation bar.
2. If the visitor finds an article that addresses her problem then she can begin to explore that; at the end of the article she will find products that discuss her problem more deeply. She can also access the educational product catalogue through an article page.
Conclusion
This article has introduced the educational solutions module of the world's most recent personal and professional problem solving site. The article has examined competitive offerings, the target customer profile, problem-oriented solutions, target markets, product offerings, and usability considerations. It concludes that the module is a major contribution to the information superhighway.

Wednesday, December 8, 2010

Otak Otak: placing students in high-quality internships

I can tell you from personal experience that getting a good internship in Malaysia is hard. There is no easy way to discern the good from the bad, and very few companies even have actual internship programmes. Those few that do tend to offer mixed results, with interns often feeling they are an afterthought and an adjunct to the organisation's work. (When I talk with friends who intern at local banks, they often have more stories to tell about running the photocopiers and buying kuih than they do about actual finance-related work.)

Of course, where there's a problem, there's an opportunity. Some friends have set up Otak Otak, a project to match qualified interns with good companies, and provide structure to the internship programmes. They are currently looking for companies interested in hiring competent interns for a month or two, as well as interested students looking for internship opportunities in Malaysia. The website is otak2.com; more details after the jump.

Otak-Otak : An Elite Internship Program for Future Malaysian Leaders

What is it : Otak-Otak is a highly selective leadership program for interns to be held during the June - July 2011 period. We are looking to accept 50 top students and place them in leading organisations across 4 sectors in Malaysia - the corporate sector, small businesses, goverment, and the non profit realm. All interns will have access to events most evenings after work (networking, site visits, training from corporates), and also share common accomodation - with regular sharing and development sessions planned.

Why it's important : This is a unique oppurtunity for students to participate in a highly selective program of its kind and share experiences with other students who are going through the same program. It will be the first year (of many to come) for a very innovative program that will allow young Malaysians to work at top companies across KL and at the same time be part of a larger group.

How to Apply : Application details and more program information can be found at www.otak2.com